Area Cooperative Educational Services (ACES)
Brand Film | Recruitment & Program Campaigns
ACES (Area Cooperative Educational Services) is one of Connecticut’s largest regional educational service centers, operating dozens of specialized schools and programs — from magnet arts and STEAM schools to special education and support services — serving students across 25 member districts and beyond.
Project
For the past eight years, we’ve been producing a suite of brand commercials, recruitment videos, and internal program content that positions ACES as a leader in innovative education. These assets include public-facing commercials designed to attract prospective families and students, spotlight videos for unique programs (arts, STEAM, autism support, etc.), and internal communications that boost staff engagement and professional development.
Our approach is both strategic and flexible: we craft narrative-forward pieces that elevate ACES’ mission while aligning with recruitment and enrollment cycles throughout the year. These aren’t one-offs — they’re part of a sustained effort to visually articulate what makes ACES unique and to drive measurable interest in its programs.
Why This Matters
Public school choice and specialized educational programs are competitive markets. Professional video content puts ACES in the conversation with families making decisions about where their children learn — especially families considering magnet schools or specialized education options.
Video is often the first touchpoint for parents and students. A polished commercial or program highlight can turn curiosity into an application or inquiry. It also gives ACES leadership a consistent, high-quality set of storytelling tools for open houses, social campaigns, and community outreach.
Tangible Results & Value Delivered
Increased Program Awareness
Targeted commercials and highlight videos have helped ACES tell the story of what each program offers — from arts and sciences to special education — making it easier for prospective families to understand and choose ACES offerings.
Support for Enrollment Goals
With video assets deployed across social media, recruitment nights, and the ACES website, the organization has better visibility during key enrollment windows — supporting efforts to bring more students into their programs.
Enhanced Institutional Identity
Through consistent, professional storytelling, ACES now has a library of content that reinforces its educational philosophy, differentiates it in the marketplace, and enhances community perception.
Internal Communication Boost
Internal videos have helped streamline staff messaging, align teams, and reinforce organizational priorities — creating cohesion across programs and campuses.
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